>Mind

The problem with FREE

DP / 25 August 2021

All the information you could ever, ever, ever need on health and fitness is available to us all


And its 100% FREE


FREE nutrition guides

FREE exercise plans

FREE LIVE stream

FREE webinars


You name it, you can find it


The problem is that over 75% of the people who sign up for a free course DO NOTHING


Or they read the emails…


But don't actually DO anything


Or CHANGE anything by following the recommendations in the programme


Now, 


We UNDERSTAND there are lots of reasons for this 


Lack of MOTIVATION (see yesterday's email) being one of the main ones


But perhaps one of the main reasons was because it was free?


And subconsciously we think:


FREE = NOT VERY GOOD

FREE = THERE MUST BE A CATCH


If we don't PAY for something


We don't tend to VALUE it


And we're not so COMMITTED.


If we're not COMMITTED


We don't get RESULTS


How many more FREE programmes will you sign up to before committing to something? 

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